Secure Thousands in Sponsorship for Your Sports Club
See how to win MORE sponsors, BIGGER sponsorship deals and over MULTIPLE years for your sports club.
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This Sponsorship course will let you see how to get sports sponsorship. It will introduce you to new concepts to engaging your sponsors as business partners. You will hear successful case studies from clubs doubling their sponsorship on the previous year. You will be taken step by step through template materials and worksheets letting you see how you too can have this success and much more.
If you want your sports club to increase sponsorship money in a matter of months or even weeks then this course is for you. You will secure MORE sponsors, BIGGER sponsorship deals and over MULTIPLE years.
Is this course for you?
- Are you a sports clubs with between 10 and 1000 members
- Are you a volunteers or paid employee such as sponsorship manager, treasurer, development officer or a similar position at your club.
- Do you have no sponsorship experience OR many years of success in securing sponsors.
If you answered yes to any of these questions then this course is for you.
What is this course about?
- Finding you sponsors
- Winning you bigger sponsorship deals
- Securing your sponsors over multiple years
- Developing your value offering for sponsors
- Improving your relationship with sponsors
What resources will you receive?
- 15 modules (bite-size videos and downloadable worksheets for each)
- Progress checks for each module so you can see what you have achieved
- Template Proposal Documents to fast track your success
- Business Analysis Document so you win over potential sponsors at your first meeting
How long will you take to complete the course and get sponsors?
You can expect to have sponsors in a matter of weeks. This is based on those who have completed the course already. There is only 41 minutes of video to watch that takes you through everything you need to know. As you go through the video content I strongly recommend that you start and stop the video to allow you to complete the accompanying worksheets that go with each video.
What are the requirements?
- No previous knowledge of sponsorship is required before starting this course
- If you do have some experience or knowledge of sponsorship then great - this will only add to your success with the materials
What am I going to get from this course?
- You get over 16 lectures and 41 mins of video content!
- See how to find sponsors for your sports club
- What needs to be done to win bigger sponsorship deals for your club
- How to secure sponsorship deals over multiple years for your club
- What to say to create outstanding relationships with your sponsors
- You will be able to look at case studies and see what others have done to close deals
- How to change your language and thinking to win sponsors
- See and hear how to write outstanding proposals that show the value you bring sponsors
- You will learn how to ask the questions that get sponsors excited about working with you
- You will develop a long list of products and services you can offer sponsors
- And you will hear why you should never send sponsorship letters to businesses!
What is the target audience?
- This course is for if you are a sports clubs with 10 to 1000 members
- You will be sponsorship manager, treasurer, development officer or similar position at your club
- You want a club sponsor
- You want a team(s) sponsor
- You want an event(s) sponsor
- You want a tour sponsor
"The sponsorship course that Castle Sport delivered was very well received by our basketball clubs who attended. It was a fresh approach that really opened their eyes to how easy getting a sponsorship deal could be. It gave them the confidence and ideas to go on and get more money for their clubs. Since the course all clubs have gone on and typically doubled their sponsorship in a matter of weeks. One club in particular has increased their sponsorship from £2,500 - £5,000 over the last 2 years and is currently in negotiations to close a £15,000 deal over 3 years with a sponsor. Another has applied the principles learned which has supported them to secure a £38K investment from sportscotland."
- Jay Runga, Regional Basketball Development Officer
“I have been delighted with the success I have had since working with Castle Sport. They provided me with a framework and methodology that I was not aware of before. When it came to business sponsorship I was struggling with various aspects of engaging the businesses and then securing the business. Then I began to work with Castle Sport and they have helped me to train my thought process differently. I now work towards gaining a better understanding of my clients, their point of view, needs, etc. This has led to better delivery of proposals and ultimately partnership agreements and success. I have taken sponsorship from £5K the year before to almost £30K this year – smashing all targets I had been set.
Ewan is very inspirational to work with. When attending the typical training course you may pick one or two points and use them. However, when I worked through the Castle Sport booklet ‘Secure Thousands of Pounds in Sponsorship for Your Club’ I began having such success that I fully adopted it as a way of working. I referred back to it a lot in the beginning but no longer need to as it is now integral to all I do in business sponsorship.”
- Helen Morrison, Business Development Officer, Linlithgow Rugby Club
Your Instructor
Ewan is the Managing Director of three professional training and coaching businesses. His key focus with businesses and sports organisations he works with is in making their life at work more fun, more profitable and reducing their hours.
Ewan’s passion is in supporting businesses to find their true purpose, why they set up in the first place and clarifying their values. This in turn leads to a connection with their customer base and typically results in a significant increase in their profits. For more information on Ewan's business achievements please visit his LinkedIn profile.
"Ewan added value to our business from day one. I prefer people who keep their promises and do something extra. Ewan does this in spades. I can track increased turnover to Ewan’s consultancy, support, challenge and insights. I fully expect Ewan to be a partner to Robertson Training for a very long time." -Derek Robertson, MD, Robertson Training
In the world of sport Ewan applies these same business principles taking sports organisations and sports clubs to a new level of success. He has supported National Sports Bodies, National Teams, Regional Sports Managers and Local Sports Clubs. Over the last 6 or 7 years Ewan has assisted sports organisations to secure hundreds of thousands of pounds from sponsorship, membership, grants and other activities.
Ewan also has a colourful career in sport having been a PE Teacher for a number of years, National League Basketball Coach (Arbroath Musketeers Basketball Club), Regional Sports Manager (Angus Council) and National Sports Manager ( sportscotland). He has also held committee positions with Blairgowrie Dolphins Swim Club and Blairgowrie Rugby Club. Current sports interests include cycling and badminton.
Course Curriculum
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PreviewYour Products and Services (2:28)
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StartYour Features and Benefits (3:36)
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StartFocus on Your Sponsors and Community (3:55)
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StartCreating a Win - Win - Win (2:22)
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StartLogic V Emotion and Acres of Diamonds (1:40)
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StartFinding Your Sponsors (4:01)
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PreviewEngaging Your Sponsors Whole Organisation (3:11)
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StartAsking the Right Questions (3:07)
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StartClosing the Sale (1:35)
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StartYour Proposal (Your SECRET WEAPON) (2:04)
Frequently Asked Questions
"I have taken sponsorship from £5K the year before to almost £30K this year – smashing all targets I had been set.”
- Helen Morrison, Business Development Officer, Linlithgow Rugby Club